The European referendum isn’t the only campaign story you should be paying attention to this year — everyone’s favourite kid “politician” is speaking out about the big issues, too.
Robby Novak, better known as YouTube sensation Kid President, teamed up with ConAgra Foods and Feeding America to launch a new campaign Thursday focusing on child hunger in the United States.
The latest Kid President video showcases the Child Hunger Ends Here initiative, furthering his belief that kids “should focus on being more awesome, and not have to worry about their next meal.”
Novak and his brother-in-law, Brad Montague, created the Kid President video series to show how anyone, even kids, can create positive social change. Over the last five years, the pair has helped provide more than 500,000 meals to communities around the world.
Their partnership with ConAgra Foods, one of North America’s biggest packaged food companies, has specifically targeted child hunger in the U.S.
For every view and share of the video above between April 14 and May 9, ConAgra will donate the monetary equivalent of a meal to hunger relief organization Feeding America.
“I’m embarrassed to admit it, but I had no clue there were so many families struggling with food insecurity here in the United States”.
He learned about the issue from young people during his own service learning program in 2009 — young girls showed him not only that there was a problem going on here, he says, but that there are also solutions.
With the growth of the Kid President audience, Montague and Novak have been able to create a community that makes good things happen.
Montague describes their partnership with ConAgra Foods as more heartfelt and genuine than many brands and organizations he’s encountered.
Robert Rizzo, senior director of community investment at ConAgra:
“Committing to an issue as serious as child hunger is a constant challenge. It’s promising to see results on an individual level when we hear from families whose lives have been changed as a result of ConAgra’s commitment.”