I was saddened to hear that the Wave 105 Easter Egg Appeal will not take place this year. In an email from Wave 105 we were told that:
at the 11 hour Sainsbury’s have told us that they cannot be a drop off point, leaving us no time to get another partner ready in time to start the appeal . So for this year we cannot provide you with Easter eggs.
The decision from Sainsbury’s is a head office decision not a local one, all the stores in our region are as disappointed as we are but they obviously have to be guided by their Head Office.
I am so sorry, we will however still be doing Mission Christmas at the end of the year and next year we will have found another partner for the egg appeal so you will be able to have eggs next year.
It is a disappointing decision from Sainsbury’s and one that will have a big impact on our local community. Last year we were able to give 100 children Easter Eggs who otherwise would have received nothing.